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A Real Spectacle.

SEMA Show 2022

The SEMA Show, as the name suggests, offers its visitors a real show. Elaborately designed vehicles, the most modern sports cars, drift contests and much more let the visitors marvel. We were there again this year with a booth in the West Hall and presented the latest products and discovered the new trends in the market.

Above all, the underground Tesla Loop on the exhibition grounds also excited us as exhibitors. This is an underground transportation system that quickly takes its passengers to the desired exhibition hall. There are plans to expand this system to the entire city of Las Vegas, which is definitely a new attraction in this exciting city.

New highlight products introduced

Those who visited us at our KCX booth could see four main areas. The back wall featured our product system, where we displayed all of the products in our U.S. portfolio. The shelves on the side wall housed some of our latest accessory products, while the polishing table with polishing shows attracted many visitors. Our one-step and two-step polishing system was demonstrated throughout the day, and visitors were thrilled with the results.

The product tower at the front corner of our booth showcased two new highlight products: our Ceramic Allround C0.02 ceramic coating and the improved Heavy Cut System, consisting of Heavy Cut H9.02 and the improved Heavy Cut Pad. You can read more about the C0.02 and the Heavy Cut System in the last blogposts.

Also in focus this year was our sustainability campaign. The green icons on our booth attracted the interest of many visitors, making it clear that a holistic sustainability strategy is not a "can do" but a "must do" for companies. You can read more about our sustainability strategy in our blog post.

In our video you get a short insight into the SEMA 2022.