To main content

Always an Experience.

Spectacular SEMA Show 2021

“It was a crazy first day. The visitors were super excited about our US portfolio and new products. Even our exhibition bottle of Ceramic Allround C0.02 was stolen!” Andrew Werkheiser, CEO of Koch-Chemie (LLC.) USA laughs while he reports of the exciting preparations, interesting conversations and enthusiastic visitors. “The polishing machines were basically running non-stop. Everyone wanted to see what our Polish System had in store.”

However, not everything was going to plan before SEMA: Due to the travel restrictions, the German team members were not able to fly to the US in time. Of course, the US team represented the whole of KCX with full commitment despite the reduced size of the trade fair team. Thanks to extensive briefings the US team was well prepared to demonstrate the new products which were presented at SEMA.

New highlight products introduced

Our booth basically consisted of four areas. The back wall was equipped with our Product System where we displayed all products of our US portfolio. The shelves were home for some of our latest accessory products while the demo table attracted many visitors during the polishing shows. Our one- and two-step Polish System was demonstrated basically all day long and the visitors were amazed by the results.

The product tower on the corner of our booth showcased two new highlight products: the improved formulation of our ceramic coating Ceramic Allround C0.02 and the Heavy Cut System consisting of Heavy Cut H9.02 and the improved Heavy Cut Pad. These products were presented on SEMA for the first time in public and highly requested already. Find out more about the C0.02 and the Heavy Cut System in the latest blogposts.

The SEMA Show 2021 was the first non-digital trade show we were able to participate in since the beginning of the Corona pandemic and it was a great experience to meet new and existing customers, demonstrate the growing brand KCX to an international audience and really pushing our US business.

Thank you SEMA 2021, see you next year!

Suggest article