“It was a crazy first day. The visitors were super excited about our US portfolio and new products. Even our exhibition bottle of Ceramic Allround C0.02 was stolen!” Andrew Werkheiser, CEO of Koch-Chemie (LLC.) USA laughs while he reports of the exciting preparations, interesting conversations and enthusiastic visitors. “The polishing machines were basically running non-stop. Everyone wanted to see what our Polish System had in store.”
However, not everything was going to plan before SEMA: Due to the travel restrictions, the German team members were not able to fly to the US in time. Of course, the US team represented the whole of KCX with full commitment despite the reduced size of the trade fair team. Thanks to extensive briefings the US team was well prepared to demonstrate the new products which were presented at SEMA.